I’m trying extremely hard to be a master of my craft. But right now I’m a master of hard graft (or at least I think I am). The thing is it’s not easy coming up with pearls of copy wisdom - words that strike a nerve, and resonate with undying conviction.
I think it take years of extensive reading, intertextuality and word finesse to reach a stage where one can churn out enlightening copy that makes people sit up and take notice. So watch this space…for a few years.
How to be a master of one's craft
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